Goals

• Consolidate multiple WhatsApp numbers into a single branded channel
• Reduce missed inquiries and unconverted leads
• Scale promotional campaigns and seasonal offers more effectively
• Monitor staff performance and ensure service consistency

Solutions

• Integrated WhatsApp API with AELYST to centralize all incoming customer communication
• Automated chat routing and assignment so no lead went unanswered
• Launched broadcast campaigns to promote detailing packages and ceramic coatings
• Applied reporting tools to track customer response times and staff performance

Miracle Auto Detailing, part of Agni Sentral Motor, is a leading automotive care brand in Indonesia specializing in car detailing, paint protection, and window films. With a growing customer base in major cities, Miracle Auto Detailing attracts clients via Instagram, Facebook, TikTok ads, and referrals, directing them to WhatsApp for bookings.

Sales agents and detailers handle inquiries, schedule appointments, and upsell premium services like ceramic coating or Indium Glassfilm installation.

The Problem

Before centralizing communication, Miracle Auto Detailing managed bookings through multiple personal WhatsApp numbers. This caused three major bottlenecks:

• Lost opportunities: Customers were left waiting too long for replies, resulting in missed bookings.
• Scaling limits: With personal WhatsApp, broadcasts were limited to 256 contacts per list, restricting promotions for seasonal packages (e.g., Ramadan, Lebaran, Year-End Promo).
• No performance visibility: With chats scattered across devices, management couldn’t measure staff responsiveness or identify top-performing sales consultants.

The AELYST Solution

Iceberg adopted AELYST as its unified AI sales and marketing automation platform. With the support of AELYST specialists, the brand implemented Meta’s Conversion API (CAPI), TikTok Lower Funnel Events, and lifecycle tracking inside AELYST to gain real-time insights, optimize ads, and shorten the customer sales cycle.

Track and optimize ad performance with CAPI & TikTok

To overcome these challenges, Miracle Auto Detailing implemented AELYST’s centralized communication platform, powered by WhatsApp API.

A Centralized Inbox for Car Owners

All inquiries—whether for detailing, window film, or ceramic coating—now flow into a single inbox. Managers can assign inquiries to the right staff, ensuring no lead is overlooked. Customers benefit from faster replies and a professional experience.

Workflow Automation to Capture Every Lead

Using Workflows, leads are automatically routed to the correct consultant based on service interest (detailing vs. window film). This reduces drop-offs and ensures the right expert handles each inquiry.

Broadcasts to Drive Seasonal Promotions

Miracle Auto Detailing now runs targeted promotional campaigns at scale. For example, during Ramadan, broadcasts about “Special Detailing & Film Packages” were sent to thousands of past and potential customers, driving record bookings.

Reporting & Performance Monitoring

Managers now use reporting dashboards to track:

• First response times
• Booking confirmation rates
• Customer satisfaction scores

This visibility allows them to coach staff, optimize scheduling, and increase customer loyalty.

The Results

Miracle Auto Detailing achieved dramatic growth after centralizing communications with AELYST:

• 100% increase in customer bookings within 6 months
• Over 3,200 cars serviced (detailing, ceramic coating, and window films)
• 68.5% average conversion rate from inquiry to paid booking
• Consistent visibility into staff performance and customer experience

“AELYST helped us scale operations while keeping service quality high. We can now handle more inquiries, promote effectively, and ensure every customer gets fast and professional attention. It has been a game-changer for Miracle Auto Detailing.”
— Managing Director

Want results like Miracle Auto Detailing?

👉 Contact AELYST for a free consultation today.