Goals

• Boost ad performance for window film campaigns
• Improve ROI on dealer and end-customer marketing
• Increase speed from first inquiry to installation

Solutions

• Track and optimize ad performance with Meta Conversion API (CAPI) and TikTok Lower Funnel Events
• Implement AELYST Lifecycle to manage the customer journey
• Track drop-offs to boost conversions

Iceberg Window Films, a international brand under Agni Sentral Motor, is known for its premium automotive and architectural window films with high heat rejection and stylish finishes. With distribution networks and dealerships across Indonesia, quick and seamless communication with dealers and retail customers is crucial for growth.

The problem: Lack of visibility into ad ROI

Iceberg had strong social media presence on Facebook, Instagram, and TikTok, running ads to attract both dealers and car owners. The business used WhatsApp as its primary sales channel but lacked clear visibility into:

• Which ads actually generated purchases
• How effective dealer outreach campaigns were
• ROI of marketing spend across ads, CRM, and sales teams

The AELYST Solution

Iceberg adopted AELYST as its unified AI sales and marketing automation platform. With the support of AELYST specialists, the brand implemented Meta’s Conversion API (CAPI), TikTok Lower Funnel Events, and lifecycle tracking inside AELYST to gain real-time insights, optimize ads, and shorten the customer sales cycle.

Track and optimize ad performance with CAPI & TikTok

Iceberg runs click-to-chat ads on Facebook, Instagram, and TikTok that direct prospects to WhatsApp. While leads were high, the team couldn’t connect conversations to actual sales.

With AELYST’s CAPI integration:

• Conversion events such as dealer inquiries, quotations sent, and installations completed are tracked and sent back to Meta.
• Meta’s AI learns which customers are most likely to convert, improving targeting and reducing wasted ad spend.

Similarly, TikTok Lower Funnel Events capture actions that lead to actual window film installations. This provides visibility into which TikTok campaigns generate the most sales and empowers Iceberg to double down on the most effective creatives.

Streamline the customer journey with lifecycle tracking

AELYST’s lifecycle tracking gave Iceberg dealers and sales reps immediate context on every contact:

• New lead → needs fast response and product education
• Dealer inquiry → needs pricing and B2B offer
• Returning customer → ready for upsell (e.g., from automotive to architectural film)

This guided workflow reduced manual guesswork and helped reps personalize conversations — increasing close rates and dealer satisfaction.

Smart segmentation & retargeting

Using AELYST’s built-in analytics, Iceberg segmented customers into:

• First-time retail buyers
• Repeat car detailing customers
• Dealers with pending or repeat orders

This enabled retargeting campaigns with highly personalized offers, e.g.:

• Reminding previous buyers about architectural film for home use
• Offering dealers seasonal promotions on bulk orders

The result: more conversions without raising ad budgets.

The Results

• +40% increase in new dealer leads from optimized Meta ads via CAPI
• +20% conversion rate lift after lifecycle tracking rollout
• +15% more repeat purchases through targeted reactivation campaigns
• Clear ROI visibility across ad spend, CRM, and AELYST subscription

“Before AELYST, we couldn’t see the true impact of our ad campaigns. With Conversion API and lifecycle tracking, we gained full visibility into performance and the customer journey. Now we optimize spend, close sales faster, and grow dealer networks confidently.”
– Agni Sentral Motor Marketing Director

Want results like Iceberg?

👉 Contact AELYST for a free consultation today.