Every conversation is an opportunity
AELYST is an AI-powered platform that drives conversation-led growth. Every chat with a prospect or customer brings potential for new business. We’re helping over 10,000 brands across the globe seize those opportunities faster.
Vision
A world where every business is just a message away and no conversation goes unanswered. 💬
Mission
To revolutionize how businesses communicate with consumers, turning every conversation into an opportunity for lasting growth. ✨
Our story
Welcome to AELYST, where conversations meet intelligent automation. In 2024, Jazlin Ong spotted a gap — businesses were drowning in customer messages across WhatsApp, live chat, and social media, but lacked a unified, AI-powered way to respond instantly and personally. So we set out to transform how businesses connect with their customers — turning chats into conversions and interactions into loyalty.
Our AI-driven engagement platform combines conversational intelligence, workflow automation, and CRM integration to help teams respond faster, sell smarter, and serve better — all from one place.
From our beginnings in Surabaya to powering customer engagement across Indonesia and beyond, we’ve evolved from a lean startup with bold ideas to a trusted partner for property developers, hospitals, automotive brands, and more. Today, AELYST is helping businesses in multiple industries scale their customer relationships and achieve measurable growth.
But we’re more than just a software company. We’re a movement for forward-thinking businesses that see every conversation as an opportunity to connect, convert, and create value.
Here’s to transforming every chat into measurable impact.
At AELYST, we’re not just keeping up with the conversation — we’re automating it, personalizing it, and making it count.
AELYST major milestone
01
2024
AELYST is founded by Jazlin Ong
02
2025
100 + users currently
Our leadership
Jazlin Ong
Founder – Chief Executive Officer
Jazlin Ong is the driving force behind AELYST’s vision for intelligent customer engagement. A graduate in Financial Actuarial Mathematics from UCLA, she combines a deep analytical foundation with hands-on expertise in CRM design, machine learning, and automation. As Co-CEO of Agni Innovate Technology, she has led the creation of AI-powered solutions that boost client engagement and streamline operations, drawing on her background in financial analysis, statistical modeling, and programming in Python, C++, and R. Her unique blend of finance, tech, and entrepreneurial insight positions her at the forefront of innovation in AI-driven business solutions.